Subliminal Messages could be used to have people purchase specific products-similar to the music and how it influenced what wine people bought. This further supports the idea that subliminal messages can impact our thoughts and therefore our behaviors, even when we are not consciously thinking about or absorbing the stimulus. The results showed that the instances where they caught people shoplifting decreased dramatically. These store owners played messages throughout their store constantly that said negative consequences of shoplifting. Lawyers for the mens families pointed specifically to Better by You, Better Than Me, accusing the band of implanting subliminal messages such as try. In David Myers book on psychology, he explains an experiment a certain store tried in order to see if the messages played in their store could impact how much people shoplift. Subliminal Messages in many cases have been utilized by companies in an attempt to persuade consumers to do something like behave a certain way in their store, or to buy a certain product. With the exception of some minute cases, proven, it has never been proven that these subliminal messages can compel someone to do something as permanent and serious as committing suicide. This instance catalyzed the discussion on the truth of subliminal messages and if they can really move a person to behave differently than they normally would.
The judge ruled in Judas Priest’s favor, saying that subliminal messages have never been proven to compel a person to do something on such a great scale. They also argued that if they did, their freedoms should be protected by the First Amendment. Judas Priest said that they did not intentionally place subliminal messages into their songs(the message perceived by the parents was “do it”). Judas Priest in 1989, two mothers sued the British rock band Judas Priest for putting subliminal messages in their songs that they believed caused their two teenage sons to commit suicide. For example, in the classic subliminal messaging court case of Vance vs. Many companies that have utilized subliminal messages on television or in music have been accused of trying to create negative ideas in the general public.
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